About Veena Azmanov

I've always loved cooking, baking, and cake decorating but couldn't afford to attend culinary schools. So, I had to learn my way thru trials and errors. On this blog, I share my tried and tested recipes, tutorials, and experiences with you. 

I'm Veena and I'm passionate about two things - cake and food. Welcome to my blog. Here you can find my delicious, healthy, and practical recipes, along with instructional videos and tutorials. In addition, I provide cake decorating recipes, tutorials, and tips on how to start your own cake decorating business.

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Veena and I July 2018 1

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Have you ever wanted to cook gourmet meals at home that will wow your family and friends?  Or decorate cakes for your kids' birthdays and family celebrations but don’t know where to start? Or perhaps you want to make cake decorating or food blogging your career? Well, you came to the right place.

On this blog, you will find great ideas for every meal and any occasion with hundreds of proven recipes. You will also find step-by-step photo tutorials and videos that will help you easily prepare impressive, delicious, and healthy dishes for the whole family.

My goals are:

• Make you a great cook so you can enjoy making great food in your own kitchen.
• Turn you into a skilled baker so your family, friends, and customers will come back for more.
• Help you become a professional and confident cake decorator, and get paid for your hard work.

How do we do all that?

• I teach you the techniques and tools that I have mastered over the years as a cook, baker and cake decorator.
• The key to becoming a good cook or baker is understanding your recipe and ingredients. Therefore, I don't just give you a recipe. I also help you understand and know your ingredients, their role, and effect in each recipe.
• Cake decorating is easy if you know the right methods. And yet, it can be a nightmare if you just try to wing it.  So, I teach you everything you need to know about cake decorating, from basic to advanced skills. You will find lots of tips, detailed tutorials with step by step instructions, as well as video tutorials.
• Being a professional takes more than just knowing how to make cakes. It's about finding that balance, knowing how to juggle between home-baking and professional baking which is why I have a section just for a cake business.
• Starting a business can be daunting at first and it's more than just registering your business. I share the lessons and advice from my own experience to save you from making the same mistakes that I made. Also, I show you how to start your own cake business from home. And how to create a website to showcase your cakes, as well as other marketing tips. So you can spend your time and money wisely.

About me

I was born in Mumbai, India, and raised by a mother who taught me that nothing can stop you from achieving your goals if you dedicate yourself to it. While she was uneducated formally, she was the most talented and wise woman I've ever known. An excellent baker, cook, seamstress, gardener, and teacher. So I've got her to thank her for teaching me those skills.

After I graduated college in Mumbai, I worked for Singapore Airlines as a flight attendant for 10 years. That's how I met my wonderful husband Ziv, who at the time was living in the US. We traveled together as much as we could before we got married. And while it was a very long-distance relationship, it was also like one long honeymoon. After we got married,  we relocated to Israel.

Since I have a degree in English literature, a second degree in marketing and an MBA, my original plan was to be a marketing executive after leaving the airline. And yet, life had other plans for me. And I decided to listen to my heart and pursue my passion for cake decorating.

While I've always been a good baker and cook, cake decorating was a new challenge. And I had to learn it from scratch the hard way. I taught myself by learning everything I possibly could from YouTube and cake blogs and practicing, practicing, and more practice. There are no short-cuts in becoming great at anything. And cake decorating is no exception.

With time, I got better and better. And yet, mastery is a life-long journey and I continue to learn, practice and improve every day. Today, I have great satisfaction and pride in seeing how far I've already come from where I've started. And this experience gives me the confidence that I can achieve any goal I set for myself.

As a result, I felt that it's also important for me to give back to the community for what it has given me. I want to help others, the way others helped me. So I started my blog and have been sharing my recipes, tutorials, and tips. My purpose is to use my story, know-how and experience to empower more women to bake, cook, decorate and pursue their passions like me.

Because, at the end of the day, it's not just about food and cakes, it's also about feeling confident, valued, and self-sufficient.

Thank you for being a part of this amazing adventure.

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VEENA AZMANOV ON YOUTUBE

Most of my recipes come with two versions of the video.
A short quick video which I share on the blog for those who want a quick view.
A longer detailed video which I share on YouTube for those who like more detail and Make sure to subscribe to my YouTube channel and press the bell icon to be notified of new videos.

Veena Azmanov on Facebook

The best place to connect with me and get updated on new recipes, tips, and current events on my Facebook Page. With almost 1.5 million followers there is no surprise why it's my favorite hangout.

Veena Azmanov on Pinterest

One of the best ways to save the recipe you like these days is of course to Pin It on Pinterest. And if you follow me on Pinterest you will see all my recipes and tutorials on my boards as well as those recipes and tutorials that I have pinned.

Veena Azmanov on Twitter

If you are on Twitter then you may want to check me out. I'm still finding my way with what works and does not work on Twitter. I share a few times a day with new and old content that would be perfect for the season.

Have a question for Veena Azmanov?

All my post are detailed with an introduction to ingredients and substitutes, Frequently asked questions as well as tips and troubleshooting.
Yes, if there is a question you can't find an answer to already on my site, please do write a comment on the blog below the posts and I will reply back within 24 hours.
I prefer these questions in the blog comments so others may have access to them as well.
I do respond to emails as promptly as I can but sometimes it may take a while and often emails can get directed to the spam folder.

Features and Publications - read here

I have been lucky to have my cakes and recipes featured on various websites and magazines around the world.
You can read all about my adventures and features here on this page - Features and publications

Features and Publications

Features and Publications – Cake Artist Veena Azmanov Top 10 Eggless Baking Blogs Selected Top 10 Eggless baking blogs by Feedspot – Read more here Carrot Cake Recipe Featured in American Cake Decorating Magazine Finalist – Top Three – Best Dessert Blogs 2017 – American Cake Decorating Magazine Publications Magazine Publication – Cake Masters Magazine...

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Work with Veena Azmanov

I'm available for a brand ambassador, sponsored posts if you want to showcase a product, select spokesperson work, and media engagements. You can read more about what I can do for you and your brand here on this page - work with me.

Work With Me

Work with me I’m honored that you would be interested in working with me. A monthly page views of 300,000  and 174,000 unique visitors with a social media presence of over 1.5 millions fans this is a fast growing blog and attracts visitors from both the cake decorating as well and food enthusiast. I am...

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