About Veena Azmanov
Here’s more about me.
My passion and profession – is cake decorating. I own a small cake business from home and I specialize in mostly wedding cakes, but often do the occasional sculpted and novelty cakes. Love creating new cake designs and absolutely adore sugar flowers. You can read more about my achievements as a cake decorator here under features and publications
Food is my hobby and talent – both eating and cooking! I love developing new recipes, often taking old favorites and giving them a new twist. When I’m not decorating a cake you will find me creating delicious food or whipping up a new dessert for my family and my blog.
My Purpose for Blogging
I started my cake blog to share my cake journey. Along the way I started sharing some tutorial and recipes so I could pave the path for self taught cake artist like self. My food blog was started with the intention of sharing some family favorite recipes with my nieces and cousins back home so they can enjoy my recipes too. Little did I realize that both blogs would get the attention as it did.
The sole purpose of combing both blogs into one was time management and convenience. So in 2016 I combined Veena’s Art of Cakes and A Homemade Chef into one name brand Veena Azmanov . This one platform is all about cake and food that I create both for my family as well as my customers.
A little about me and my background.
I was born in Mumbai, India; raised by a mother who taught me that nothing can stop you from learning if you have the right intention. Being uneducated herself she was the most talented and wise woman I’ve known. An excellent baker, cook, seamstress, gardener and teacher.
After I graduated college in Mumbai, I worked for Singapore Airlines as a flight attendant for 10 years. I also met my wonderful husband Ziv who at the time lived in the US. We traveled together as much as we could before we married (in 2005) and relocated to Israel. Those were the best years of my life. I loved traveling a lot! .
I had a degree in English Literature but found myself very interested in Management and Marketing. So I decided to further my studies and did my second degree in marketing and then an MBA. My future plan was to be a marketing executive after I would leave the airline. But life had other plans for me. I decided to listen to my heart and go with my passion for Cake Decorating. My mom was an amazing cook and baker so I got that from her and I’ve always been a good baker and cook but cake decorating was a new challenge and I was really bad!! But despite being bad at it I found myself looking for excuses to decorate a cake. I stared off as a self taught artist and learned everything I possibly could from you tube and cake blogs.
Eventually I started seeing some progress in my work. At some point I felt I wanted to give back to the community what it has given me for free. Knowledge! Which was the reason I started my blog and have been sharing as much as I can for free so more women can be empowered to bake, cook and decorate cakes.
Meet my family
My husband Ziv
An incredibly patient and calm person. Very supportive and helpful. Often he will be the one delivering my cakes for me.
By profession – he is a Consultant / CEO for start-up companies – meaning he helps new start up companies start their business. Either by just consultation or by joining them as a CEO. Helps them start the company, define their strategy, help them raise money and then once they get up and about he moves on to the next project. Quite a stressful job really but amazingly he’s always calm.
This is my son Aadi.
This is my heartbeat Aadi is now 10 (2017) and in the 4th grade. He is a foodie like me. He loves meat and desserts! He is a great taste tester to have around. He does not really like cooking much any more and calls himself my tasting chef.
He loves food and we have to make a conscious effort to make him aware of good food eating habits.
My little Rhea
I call her my little twinkle. She’s now 8 (2017) and is the happiest person to be around. She is a child with special needs and has delayed development both in motor and metal skills. So while she’s actually 8 she’s more like a 6 year old mentally. She loves dancing and signing. She’s very thin and while she does eat she usually will pick the stuff that is the least in calories. Her dietitian is never happy with her food habits because she is always below her curve when it comes to weight.
My food journey
I love food!! Yes! I love food very much and I have an appetite for almost anything. I love cooking food and I love photographing food too!
Food photography is my most recent hobby and I’m enjoying it so much. I love fine dining and often I will set an elaborate dinner table at home to give my family the fine dinning experience. Makes the kids feel so special.
I have a sweet tooth and I love desserts and if it hadn’t to be for my waist I’d be eating desserts all the time (honest!!) When it comes to desserts I love experimenting new recipes but I also love the classic desserts like Apple or Pecan pie and often I will cherish those old recipes and let them be the way they are. You the old saying – never change a winning formula?
But I do love creating new twist and simplifying food to meet the current modern lifestyle.
The mom kitchen
As a mom I love getting my kids involved in the kitchen. That’s the only time I actually tolerate some mess. Rhea loves to cook like me. So often you will find little hand in my blog pictures. I love those. I hope you do too.
The working mom
Yes,! I am a working mom. And though I work in my pajamas at home; I still do have deadlines and time constraints. I have to deliver cakes and I do teach cake decorating classes and workshops. Late nights are a common occurrence and so in ‘not enough sleep’.
I do have a blog post on Time management of an effective cake decorator and I do discuss my time management.
My food style
Well, if you look at my recipes you will see I love SIMPLE. I love creating recipes that I can make on a daily basis. So mostly quick and easy, 15 minute meals / 30 minute meals are my top priority. Having said that I do love the slow cooking and elaborate desserts too. And you see you will get a little or a lot of all these too.
This blog is about sharing with you my food, so all the recipes here are food I feed my family. I do not just make recipes especially for the blog or just because it’s a trend. I love trend but if I’m not feeding my family something I won’t share it on my blog.
Bottom line if I share the recipe with you, I know it works. I usually make a dish more than once before I plan to add it to the blog. So often on a single post you may get images of that food made more than once.
A balance diet
I don’t have a slim waist. I do wish I would weigh a few pounds lighter but I do not believe in counting my calories. I do believe we have to find a good balance in our diet. So while the we need good salads on the table to feed our body we also need good desserts to feed the soul.
Again I do not count calories butI will try and keep it healthy with my food pairing and ingredients.
For example I will often do simple changes to our daily diet – switch the canola or olive oil with coconut oil and I do make baked oven fries instead of deep fried and I do make egg-less custard instead of using egg yolks. And I do make turkey burgers instead of fat loaded beef burgers.
As a mom I do believe my job is to educate the kids in the proper eating habits and in understanding their food. In understand what balance diet means. Agree?
Blog Advertising and Affiliate
This blog started off as a personal blog with me sharing just a little of my cake and food journey. Today it has become a place visited by over 300K visitors every month. Thank yo so much.
Having said that when you move from just a personal to a business blog like this; maintaining a blog can be hard work, time consuming and often expensive. In order to keep most of my tutorials and recipes free I do need to advertise and rely on affiliate sales.
A affiliate sales is a commissions based marketing where I share with you the items I use and recommend using a special link. If you buy the item using my link I get a small commission that helps me keep maintain my site. My affiliate links do not affect the price you pay for a product. In fact sometimes I am able to negotiate better deals and rates for my blog members.
I only recommend products, classes, tutorials that I use! Nothing on my site is just shared because it will make me money. I stand by my recommendations and reviews. If I suggest a class it is because I have seen the tutorial. If I recommend anything that I have not used or have not seen I will let you know. Often I will tell you about a product based on my friends suggestions but I will let you know the same as well.
Well, that’s a little about me for now. Feel free to browse my blog and I do hope you enjoy my recipes. I’m always happy to hear feedback regarding my work as well as recipes so if you try a recipe feel free to share the results with me.