Tips for choosing Right Domain Name for your Business
Choosing the right domain name for your business is as critical as starting your business it self. You right business name can bring the right people to you
This is by far the most important thing about starting your own blog or your own business! Your name is your identity on the internet. It’s what tells people about your blog /business.
- What do I want people to think when they say my business name?
- Does my business name tell people what it is about? –
For example I can start a business name – Veena Azmanov but does it tell people what my business is about? No!! Unless of course my name is my brand.
In my case; Veena’s Art of Cakes instantly tells people this business is about cake! A Homemade Chef instantly tells people that this blog is about food.
Choosing your business name is a good time to think about your domain name too. Do them simultaneously.
Personally I did not do it right – (told you I was going to share a lot of booboos I made myself)
I choose Veena’s Art of Cakes which is an amazing business name but the domain itself has to be veenaartofcakes.com or veenasartofcakes.com Often people do not know if they should search my name with or without the ‘s’ after veena. See my point?
There are a few things you need to consider when choosing a domain name. Here are a few tips from me when you choose your own domain.
- Align your brand with your domain. Search the internet to see that no one else has the same name as yours.
For example I say Veen’s Art of cakes instead of just Art of Cakes. Makes it more personal to me.
- Keep the name short, easy and try to use keywords – keep it simple.
Long and complicated names are difficult for people to remember and for google to search. If your domain has a key word in it, that’s a big plus too!
- Don’t use hyphens or numbers in your domain – because these are stop words that are not recognized by internet language. Like the example above with my own name with the apostrophe ‘s’ in Veena’s
- Always use a dot.com for your business. – Search the web and if you see the dot.com of your business is not available – try looking for something else. It’s the mostly widely searched method.
- If you find the domain you want – secure it. Protect your brand.
(here’s again where I made a big booboo) I started my food blog ahomemadechef on blogspot. While I never realized it was growing big and popular someone else did!
All of a sudden I started getting emails asking me if I would like to buy ahomemadechef.com for $500
Yes! There are many people who secure available popular domains for just 0.99 cents and then re-sell it at hiked up prices. So now I have ahomemadechef.net instead of dot.com. But it’s not my business so I didn’t’ give it much thought and I definitely did not want to spend $500 dollars on it.Finding a domain is not as difficult as you think anymore. In fact most hosting companies throw in one domain FREE when you sign up.
See that below – domain included!!
So my take for you from this post is to really think of what you want to blog about and to pay more attention to the name and domain.
In the next post we will actually get started on the process of starting our blog. I will share with you a step by step so you can do it effortlessly and efficiently. Are you excited already? I am!!